20 Apr Impossible Foods all set to enter Australian market
Impossible Foods, maker of the plant-based Impossible Burger, is set to expand into the Australian market after a job description for an Australia/New Zealand country manager recently appeared online.
Impossible announced a 500% retail expansion last week as it seeks to achieve its mission to replace animals in the food industry by 2035. The start-up has already raised US$1.2 billion in private investment following a funding round last month which raised $500 million.
According to the job advertisement on LinkedIn, the manager will be responsible for managing the Australia and New Zealand market, including distribution, new sales and growing existing accounts.
The Australian market could provide fertile ground for Impossible, as Australia ranks as the second highest consumer of meat per capita worldwide while also having some of the highest rates of vegetarianism and veganism globally.
The Commonwealth Scientific and Industrial Research Organisation (CSIRO) has estimated Australia’s plant-based meat market to be worth more than $6 billion by 2030.
An Impossible Foods spokesperson told Business Insider Australia: “Our intention is to replace animals [and] food production technology worldwide, and that certainly means we will be rolling out the Impossible Burger in Australia and New Zealand.”