Oct 18, 2017 Last Updated 7:56 AM, Oct 18, 2017

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Tourism Australia partners with Singapore Airlines to promote business travel

AusBN – Singapore Airlines has entered into a A$2.7 million marketing agreement with Tourism Australia to promote business travel to Australia.

Both parties will contribute $1.35 million to the three-year deal and the funds will be used to develop campaigns and promotional activities within China.

Singapore Airlines will be the exclusive airline partner for business events in Australia.

Andrew Hogg, Tourism Australia regional general manager for Greater China, said: “Singapore Airlines is one of our longest standing airline partners and has been helping to promote travel to Australia for years.

“The signing of this new MOU dedicated to Business Events is further evidence of our desire and ability to work effectively with key airline partners on commercially focused marketing activities.

“Tourism Australia is committed to working with Singapore Airlines to achieve strong business events visitor growth for Australia.”

Singapore Airlines North Asia vice president W.K Lim added: “We have been working closely with Tourism Australia for a number of years and the new MOU dedicated to business events will further drive and expand this market segment for mutually beneficial opportunities.

“While the world is competing hard to attract business events visitors from key growth markets, we are confident that with our long-standing presence and ongoing expansion across the country's key gateways, we have a winning proposition to present to the key target markets to drive more business events visitors to Australia and cement Singapore as the optimal gateway hub to Australia.”

@AusBNOnline

Property becomes Australia’s leading industry

AusBN – The Australian property industry has almost doubled its contribution to the country’s gross domestic product over the last 10 years.

It is now larger than mining, home ownership and financial services and it contributed A$182.5 billion to the economy last year.

Over 11% of the country’s GDP came from property last year and over 1 million people are employed by the industry.

Property Council CEO Ken Morrison said: "If we can unlock the potential to increase property's contribution even further that will mean more jobs and more prosperity for Australians.

"Governments can help make this happen by abolishing our most distorting taxes – like stamp duty – and streamlining planning processes to make housing more affordable for all Australians.

"Our economy needs the property industry to do well, particularly as we transition from the mining investment boom.

"We know that governments at all levels are looking for ways to secure strong and consistent economic growth.

“This report confirms that they should be focused squarely on property as the industry that can deliver this for them. Our contribution to jobs and growth eclipses that of any other industry."

@AusBNOnline

Queensland launches $500,000 tourism campaign

AusBN – A new A$500,000 tourism campaign has been announced by the Queensland Premier Annastacia Palaszczuk.

It is hoped that the campaign will attract tourists to the state’s outback, which will help with western regions that are struggling with drought.

Print, radio and social media advertisements will be included in the campaign alongside the new brand ‘Live Australia’s Story’.

Palaszczuk said: "The State Government is putting in half a million dollars to get people out of the cities and out here into the outback.

"This is vital for your communities and it is vital for growing tourism, and honestly where else would you rather be?

Tourism operator Alan Smith added: "It certainly gives a lot of confidence to operators like me - after 27 years this is a big announcement.

"This new brand, Live Australia's Story, is the best slogan I have ever heard for the outback, because it fits just about any application we want to put it on - whether it is cultural, geological, historical, pioneer, Indigenous, it is fantastic."

@AusBNOnline

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