AusBN – Singapore Airlines has entered into a A$2.7 million marketing agreement with Tourism Australia to promote business travel to Australia.
Both parties will contribute $1.35 million to the three-year deal and the funds will be used to develop campaigns and promotional activities within China.
Singapore Airlines will be the exclusive airline partner for business events in Australia.
Andrew Hogg, Tourism Australia regional general manager for Greater China, said: “Singapore Airlines is one of our longest standing airline partners and has been helping to promote travel to Australia for years.
“The signing of this new MOU dedicated to Business Events is further evidence of our desire and ability to work effectively with key airline partners on commercially focused marketing activities.
“Tourism Australia is committed to working with Singapore Airlines to achieve strong business events visitor growth for Australia.”
Singapore Airlines North Asia vice president W.K Lim added: “We have been working closely with Tourism Australia for a number of years and the new MOU dedicated to business events will further drive and expand this market segment for mutually beneficial opportunities.
“While the world is competing hard to attract business events visitors from key growth markets, we are confident that with our long-standing presence and ongoing expansion across the country's key gateways, we have a winning proposition to present to the key target markets to drive more business events visitors to Australia and cement Singapore as the optimal gateway hub to Australia.”