AusBN - Australia is poised to welcome up to three times as many tourists from China over the next decade, according to a recent report released by the Australia China Business Council.
The report showed that last year around one million Chinese tourists visited Australia, but that number could rise to 3.3 million a year by 2026.
The increased visitor numbers will be shaped by a rapidly growing Chinese middle class and recent legislative changes such as the open-skies agreement, which will allow for the arrival of more Chinese airlines into Australian airports.
In accordance with this rise in visitors, the council also expects income from Chinese tourists to rise by nearly 50% to AUS$13 billion a year by 2020.
However, the council’s president and former Victorian premier John Brumby warned Australia not to rest on its laurels with regards to Chinese tourism.
“Chinese tourists benefit Australia in ways that go far beyond their direct economic impact,” he said. “They are more likely to buy Australian products upon their return, to study and even to invest in Australia.
“But there are many countries competing for the Chinese tourist dollar. Australia needs to make sure it is offering what Chinese travellers want.”